Meet Jennifer: Insuring Against the Squeeze with Co-operators

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You told us home and tenant insurance was an area where we could help ease your squeeze, and so now we are! The Co-operators, our newest Benefits partner, is pleased to offer 10% off on Home or Tenant Insurance (or 20% off when bundled with another insurance product, province depending). 

Gen Squeeze aims to be a national voice for squeezed Canadians in their 20s, 30s and 40s, in the world of politics AND in the marketplace. On the latter front, we've been building up a benefits program to ease your squeeze.

Get the Co-operators deal right now! 

We met Kawkab from Vancouver in November who helped us learn a bit more about the Co-operators and why she’s excited to work with Gen Squeeze. This month we’re chatting with Jennifer from Waterloo, who has an interesting family perspective on what it means to be in your 20s, 30s and 40s.

Tell us a bit about yourself, Jennifer, and what excites you about Gen Squeeze?

I represent Gen Squeeze’s age demographic in a very curious way.  I’m in my mid-30’s, but married someone in his mid-40’s. He already had children when we married, so my children are now in their late teens and early 20’s. Given this, I can clearly understand how this broad age group has differences, but faces so many of the same challenges that make up the Gen Squeeze campaign.

I, like many parents, wonder how my children will ever get into housing when they are graduating with so much student debt.  My husband and I try our best to support them, but have our own “squeezes” to deal with. I’m so grateful there is a group out there that understands these challenges and is helping us to connect, so we can both adapt to and resolve these challenges together.


What is your role in relation to the Co-operators and why is working to help young Canadians so important to you?

I’m both an advisor and an entrepreneur; I own my own Co-operators office but believe strongly in the values that The Co-operators espouses.  My job is to help our clients protect their risk. I focus on more complex insurance offerings, such as small business and investment planning, but my office is equipped to support all areas of insurance needs. I particularly like working with small business and sole proprietors, especially when they’re start-ups – it’s always an exciting time for someone and there is so much good information we can share.

I also love helping my clients in their 20 and 30s with their financial planning. Investment skills are not taught in school, but are so valuable in building family resilience. The combination of complex information and significant squeezes can leave people feeling overwhelmed that there is no way out. But, while it’s not easy, building a happy, stable life is totally do-able, and we can help by providing the advice to get you there.  The best way to truly understand how a particular insurance policy will affect you is to work with an agent; it is their job to know the ins and outs of a particular insurance plan.


There is tons of info in your Answer Center about what insurance is, but what do you think is one of the biggest misconceptions about insurance?

I think there are a lot of negative feelings about the insurance industry, and a perception of it being a “rip off”. People still live with the belief that “it will not happen to me”, yet we see these claims paid out every day. It’s not the thing you want to have happen - and it’s not a fun thing to purchase - but things do happen and in that moment you will give anything to go back in time and buy insurance.   When the worst happens, and The Co-operators has the ability to issue a cheque, it will greatly reduce your stress and get you back up and running ASAP.

For example I once worked with a young couple whose business was the victim of arson.  Less than a year later they’ve re-opened their doors, and we paid for their losses. They’re back in business! We got to help them through their worst moment, and insurance agents find this part of their job to be very rewarding - being the person that people turn to when they need help.


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“Yes, Canadian governments need to make younger people a priority. I want a Canada that works for all generations."

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Meet Jennifer: Insuring Against the Squeeze with The Co-operators
Meet Jennifer: Insuring Against the Squeeze with Co-operators
New national lobby group seeks to increase influence of Canadians in their 20s, 30s and 40s
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