Our Purpose and Vision

These purpose statements will give you a sense of what we’re all about. In the end, we know our actions will speak louder than our words. We’ll be continually looking to our network to help us aim high and hold us accountable.

ProblemAs younger Canadians finish school, begin careers, look for homes and start families, we are squeezed by stagnant incomes, high costs, less time and mounting debts (including a deteriorating environment) – even though our economy produces more wealth than ever before. While governments use this wealth to adapt policy for others, including our aging population, they continue down a path that leaves less and less for younger generations. 

What we are - a collaboration. Vancity Community Foundation is the entity through which our charitable activities are organized. The Association for Generational Equity (AGE), a national non-profit, is the home for our social enterprise.   Research is coordinated by Dr. Paul Kershaw in his University of BC research and knowledge translation lab. Together, we're building a science-based, non-partisan voice for younger Canadians (20s, 30s, 40s & younger) in the world of politics and the marketplace.


Vision - A Canada that Works for All Generations, where all Canadians have the chance to live up to their potential, enough time and money to enjoy life, and are working together to leave our country and planet better off than we found it.          

Mission – Our mission is to ease the squeeze on Canadians in their forties and younger by influencing policy, providing member benefits, and helping individuals adapt.

Desired Outcomes 

For more Canadians to have a chance to:

  • Pay off student debt
  • Find a good job
  • Reduce the time it takes to save for a home
  • Afford a family
  • Save for retirement
  • All while leaving at least as much as we inherited. 

Goals – We’re going to ease the squeeze by pursuing ten interconnected goals, which also serve as our research themes.

“Yes, Canadian governments need to make younger people a priority. I want a Canada that works for all generations."

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A Canada that Works for All Generations. Mmm, that'd be nice:
Our Purpose and Vision
New national lobby group seeks to increase influence of Canadians in their 20s, 30s and 40s
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