How We Win
We build power by focusing on easing the squeeze felt by the vast majority of Gen X, Y and Z Canadians

If we’re going to ease the Squeeze — if we want to win — we need to build sustained public support for policies that ensure Canada works for all generations.

To build this level of public support, our goal is to engage the majority because there’s power in numbers!

We know this is a winning strategy…
because it’s worked before!

For example, back in the mid-1970s, nearly 1 in 3 seniors were poor.

Many were too likely to end up bankrupt after falling ill without medical coverage; or too unlikely to be able to extend their income after a career – especially a career of caregiving, because it was primarily women who were poor.

Now, seniors report the lowest rates of low-income (aka poverty) of any age group!

That’s incredible progress, which Canada achieved because our old age security (OAS) system was built to help all seniors, with benefits that were high enough to make a positive difference for the vast majority. While doing so, they lifted most income-marginalized seniors above poverty via a Guaranteed Annual Income for Seniors (which in Canada we call the Guaranteed Income Supplement).

The same goes for health care. We built our healthcare system so that the vast majority feels like they can count on it, and designed the details to reduce barriers for those most income-marginalized.

Since most everyone plans to count on the OAS and the medical care system, there is a level of public support for these programs that ensures they deliver meaningful benefits at levels that satisfy the vast majority.  Generally, when benefits satisfy the vast majority, they are generous enough to improve the lives of those most marginalized, and lift people out of poverty.

This is a guiding insight for how Gen Squeeze operates.

Let’s protect what has improved the lives of seniors, and let’s repeat how our country won these important policy victories so we can address big problems facing entire generations of younger Canadians too.

We need to focus on what has worked in the past, because strategies to eliminate poverty that do not also benefit the vast majority tend to be unsuccessful in Canada.

For example, Canadian governments committed in 1988 to eliminate child poverty by 2000. Alas, we’ve made limited progress, so Canada still ranks among the industrialized countries with the highest rates of child poverty.

High levels of poverty continue for the generations raising children because governments often focus policy responses only on “poor” families. Unfortunately, research shows that Canadians are skeptical about increasing income supports for the poor out of concern that people will opt for welfare over work. As a result, we set income supports for low-income families raising children at levels that are too low to help them escape poverty.

That’s why Gen Squeeze aims to organize the vast majority of Gens X, Y and Z, along with the older family members who love them. We do so to build the public support that is required for politicians to respond courageously to the evidence showing that entire generations of younger Canadians are being squeezed by lower earnings, higher costs, less time and a deteriorating environment, despite our economy producing more prosperity than in the past. And as we build this public support, we design the details of our housing, family, climate and intergenerational budgeting recommendations to reduce inequalities related to class, gender, race, colonization, sexuality, newcomer status… and AGE.

Are you ready to push for solutions that help the vast majority?

Sign up in Support of our Mission. Our power to implement solutions grows with the size of our network.

Take action with us. 

Donate.  All of our activities to educate, advocate and advise take resources. So even if you personally are short on time to engage, you can be a strong supporter of Gen Squeeze by investing in others to engage on your behalf.


How We Win
How We Win
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