Meet Erin Robinson, our VP of Corporate Partnerships and Member Benefits

machu_pichu_web.jpgWe're incredibly excited to announce the addition of Erin Robinson to the Gen Squeeze team. Erin will be leading the development arm of Generation Squeeze, with a focus on negotiating member benefits and partnerships to advance our mission and generate revenue. 

Erin's role with Gen Squeeze is a secondment made possible by Vancity Credit Union. Vancity is committed to community-based support of young people, and to providing their employees with creative opportunities to expand their skills. At Gen Squeeze, we're incredibly grateful for the belief Vancity has shown in us, and we're keen to grow and learn lessons, together. 

In Erin's words 

At Gen Squeeze we believe individuals in their 20s, 30s and 40s are experiencing a 360 degree squeeze:

  • High tuition
  • Unaffordable housing and daycare 
  • Deteriorating employment security, wages and retirement benefits 
  • Larger government debts 
  • Environmental burdens 

We want to squeeze back by engaging young people politically, with each other and with like-minded partners, to influence policy and help them adapt to their new realities. 

This is my generation and these are my issues, and I believe the ability to solve these will take "more than an app." I think businesses can play a huge role working creatively to support young people to overcome these challenges, and learn a ton along the way. 

In my 11 years with Vancity I've worked in many different areas of the co-op. I started as a microfinance program manager and moved to the Vancity Community Foundation as a community programs manager. Returning to Vancity, I've served as a People Solutions impact and innovation consultant, a CMS small business team manager and most recently as a Community Business operations manager. 

There is a common thread through all my work (my "Why" if you will): fundamental to everything I've done is the notion of access. By focusing on removing barriers, my work helps members, employees and global citizens thrive and prosper in their work and lives. 

To achieve this I always try to remember a few things - "start with why," know your audience, listen to what they say and trust the data. 

My love for travel has allowed me to work and study around the globe. Locally, I can be found walking the seawall, reading, enjoying a yoga class or visiting my family on the Gulf Islands. 

My ask of you 

I would love to hear how the squeeze is hitting you. If you are a Gen Squeezer or Gen Squeeze supporter, tell us what's squeezing you by completing our survey. 

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A full service digital creative agency that's all about working with the people and organizations that protect our planet and make the world a better place.
Meet Erin Robinson, our VP of Corporate Partnerships and Member Benefits
Meet Erin Robinson, our VP of Corporate Partnerships and Member Benefits
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