"NOT SO LONG AGO, affordable childcare seemed like an impossible feat. But non-profit Generation Squeeze paved the way for childcare to get to the top of Canada's policy agenda, starting with a memorable tagline — "$10-a-day childcare."

Today, affordable childcare is backed by a $30 billion investment from the federal government. By early 2022, all provinces and territories in Canada signed onto offering residents $10-a-day childcare.

The "$10-a-day" tagline was held up by a framework that it developed with a $90,000 grant from Vancouver Foundation: a framework that Generation Squeeze built a network of allies and supporters around."

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