Together, we're amplifying the voice of young Canadians (20s, 30s & 40s).
A Voice in Politics
We run people-powered campaigns advancing bold solutions to the 360-degree squeeze. And when you’re too busy to get involved in those, we suit up and advocate on your behalf!
A Voice in the Market
We negotiate discounts to help you save time and money, and to help us all live more sustainably. If you lack old-school employer benefits, our Member Perks may help!
Cutting Edge Research
The Gen Squeeze lab @ the University of BC provides analysis to help you explain to friends & family why so many younger Canadians are struggling, and what we can do about it!