About Us

Generation Squeeze is a national collaboration.  Vancity Community Foundation is the entity through which our charitable activities are delivered.  The Association for Generational Equity (AGE) is the home for our non-profit social enterprise.  Research is coordinated by Dr. Paul Kershaw in his University of BC research and knowledge translation lab.

How we came to be

Generation Squeeze is a campaign driven by the evidence.  It has its origins in the research of Dr. Paul Kershaw, a University of BC professor, who is a leading thinker about generational inequality in Canada. With the support of early funders like the United Way, Vancouver Foundation, Vancity Credit Union and the Social Sciences and Humanities Research Council, we became an awareness campaign. After years of raising awareness about the growing squeeze on younger Canadians, we now know awareness isn’t enough.  

The thing squeezed Canadians in their 20s, 30s and 40s need more of, we believe, is influence, both in politics and the market. Looking around for inspiration, we found it in the Canadian Association of Retired Persons, a network of 300,000+ people who successfully lobby governments on behalf of Canadians 50+.

We think it’s time there was an equivalent lobby for Canadians in their 40s and younger.

Not because we want to work against the interests of our parents or grandparents, but because we believe in a Canada that works for all generations

 

What we’re doing

We’re coming together to build a voice for Canadians in their 20s, 30s and 40s in the world of politics and the marketplace.  This voice is long overdue.

Whatever your age, if you think this an idea whose time has come, we need your support. Are you 50+? If so, please click here. 

Generation Squeeze is a collaboration. Vancity Community Foundation is the entity through which our charitable activities are delivered. The Association for Generational Equity (AGE) is the home for our social enterprise.   Research is coordinated by Dr. Paul Kershaw in his University of BC research and knowledge translation lab.

“Yes, Canadian governments need to make younger people a priority. I want a Canada that works for all generations."

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UBC research project spawns national lobby for Canadians in 40s and younger
About Us
New national lobby group seeks to increase influence of Canadians in their 20s, 30s and 40s
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