“Generation Squeeze has a proven track record of influencing public policy at all levels of government. On the national and provincial stage Generation Squeeze has influence far beyond social advocacy groups of comparable size or even beyond some of the largest social policy groups in the country. This includes contributing policy language for government Budget documents, presenting at Cabinet policy retreats, and one-on-one dialogue with senior Cabinet Ministers and Premiers. Beyond this role in educating elected decision makers, Generation Squeeze works with future leaders involved in policy. This includes hosting young Parliament Hill staffers at a policy breakfast on generational fairness and sharing insights with political assistants across a wide variety of cabinet offices. Perhaps Generation Squeeze’s greatest contribution, comes from its oversized role in shaping public opinion in the media and on social media. Dr. Kershaw not only delivers on air and in print but has significant influence on educating journalists behind the scenes.”

— Huw Williams

President, Impact Public Affairs