What we do

Together, we're amplifying the voice of young Canadians (20s, 30s & 40s).  

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A Voice in Politics

We run people-powered campaigns advancing bold solutions to the 360-degree squeeze. And when you’re too busy to get involved in those, we suit up and advocate on your behalf!

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A Voice in the Market

We negotiate discounts to help Gen Squeeze members save time and money, and to help us all live more sustainably. If you lack old-school employer benefits, our Member Perks may help!

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Cutting Edge Research

The Gen Squeeze lab @ the University of BC provides analysis to help you explain to friends & family why so many younger Canadians are struggling, and what we can do about it!

Get Started

Together we represent
0
supporters from coast to coast to coast
Join us, and we’ll make sure more Canadians
have a chance to…

Afford to start families

Find a good job

Pay off student debt

Save for retirement

Afford a suitable home

Leave as much as we inherited

Find out how we'll get there

Select one or more square icons to complete the survey, to help us better understand how Canadians across the country are feeling the squeeze.

I’m feeling squeezed by...
Become a member, get perks

Join Gen Squeeze for free, or sign up for a monthly membership and get access to exclusive perks like special discounts on products and services to help reduce the squeeze, invitations to exclusive events, Gen Squeeze swag, and more!

Latest news
Three-Day-Weekends Should be Part of the Pandemic Recovery
By Paul Kershaw - May 28, 2020
Employment norms weren’t working before the pandemic – now's our chance to support work-life balance and promote gender equality.
Learn more
Your take on #BetterThanNormal, or life after Covid-19
By Sutton Eaves - May 21, 2020
What you told us about how to make sure our country and economy work for everyone going forward.
Learn more
Why its focus on wellbeing helps Ottawa fight Covid-19
By Paul Kershaw - May 04, 2020
Our wellbeing is fundamentally shaped by the security of our housing situations; the adequacy of our incomes; our access to education, childcare, parks, and social networks.
Learn more
The housing affordability crisis will still be here after Covid-19
By Sutton Eaves - May 04, 2020
Canadians were struggling to afford a place to call home before the pandemic. Recovery must address the affordability crisis.
Learn more
The moment the COVID-19 crisis hit home
By Dave Hibbs - April 03, 2020
How I learned the importance of finding the right resources and asking for help.
Learn more
How to survive rent day, or April 1
By Sean Sinden - March 31, 2020
Rent is due for a third of Canadians households. But what happens if you can’t pay it? 3 steps for getting through this week if you’re a renter.
Learn more
More news
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