What we do

Together, we're amplifying the voice of young Canadians (20s, 30s & 40s).  

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A Voice in Politics

We run people-powered campaigns advancing bold solutions to the 360-degree squeeze. And when you’re too busy to get involved in those, we suit up and advocate on your behalf!

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A Voice in the Market

We negotiate discounts to help Gen Squeeze members save time and money, and to help us all live more sustainably. If you lack old-school employer benefits, our Member Perks may help!

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Cutting Edge Research

The Gen Squeeze lab @ the University of BC provides analysis to help you explain to friends & family why so many younger Canadians are struggling, and what we can do about it!

Get Started

Join us, and we’ll make sure more Canadians
have a chance to…

Afford to start families

Find a good job

Pay off student debt

Save for retirement

Afford a suitable home

Leave as much as we inherited

Find out how we'll get there

Select one or more square icons to complete the survey, to help us better understand how Canadians across the country are feeling the squeeze.

I'm squeezed most by...
Latest news
I don't even eat avocado toast! So why the heck can't I break into the housing market? Hint: things are very different than they used to be. And that's a fact.
Younger Canadians are being held back by a 360-degree squeeze. Here's what's going on and how we're working together to squeeze back.
  Videos
On Nov. 19 we attended the BC Non-Profit Housing Association's Housing Central Conference Sector Supper, where we were thrilled to receive the Housing Champion 2017 award!
If younger Canadians want to afford a home of their own in Metro Vancouver or the G.T.A., they better start saving when they're in the womb.
Sure, life has always been hard. But here's the reality: in crucial ways, things are harder now than they were 30-40 years ago, when today's Baby Boomers were coming of age.
Many people who had to deal with crazy interest rates a generation ago think they had it bad. And they did. But these days things are worse, even on a monthly cost basis.
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