What we do

Together, we're amplifying the voice of young Canadians (20s, 30s & 40s).  

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A Voice in Politics

We run people-powered campaigns advancing bold solutions to the 360-degree squeeze. And when you’re too busy to get involved in those, we suit up and advocate on your behalf!

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A Voice in the Market

We negotiate discounts to help Gen Squeeze members save time and money, and to help us all live more sustainably. If you lack old-school employer benefits, our Member Perks may help!

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Cutting Edge Research

The Gen Squeeze lab @ the University of BC provides analysis to help you explain to friends & family why so many younger Canadians are struggling, and what we can do about it!

Get Started

Join us, and we’ll make sure more Canadians
have a chance to…

Afford to start families

Find a good job

Pay off student debt

Save for retirement

Afford a suitable home

Leave as much as we inherited

Find out how we'll get there

Select one or more square icons to complete the survey, to help us better understand how Canadians across the country are feeling the squeeze.

I'm squeezed most by...
Become a member, get perks

Join Gen Squeeze for free, or sign up for a monthly membership and get access to exclusive perks like special discounts on products and services to help reduce the squeeze, invitations to exclusive events, Gen Squeeze swag, and more!

Latest news
We need to stop treating renters like second class citizens. Here's how.
The Making Room strategy is a critical component to breaking down Vancouver's sacred single family zoning. Join us Sept. 18 to speak in favour!
  Action
Younger Canadians are being held back by a 360-degree squeeze. Here's what's going on and how we're working together to squeeze back.
  Videos
Trying to afford rent in Vancouver? It takes a village.
  VideosHumour
This co-housing proposal for North Vancouver is way too cool! But we need your support to get it approved.
  Action
As a voice for young Canadians we regularly suit up and advocate on your behalf. This week we met with Liberal MPs to discuss intergenerational trends in public finance.
  Action
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Check out Generation Squeeze. I just joined.