What we do

Together, we're amplifying the voice of young Canadians (20s, 30s & 40s).  


A Voice in Politics

We run people-powered campaigns advancing bold solutions to the 360-degree squeeze. And when you’re too busy to get involved in those, we suit up and advocate on your behalf!


A Voice in the Market

We negotiate discounts to help Gen Squeeze members save time and money, and to help us all live more sustainably. If you lack old-school employer benefits, our Member Perks may help!


Cutting Edge Research

The Gen Squeeze lab @ the University of BC provides analysis to help you explain to friends & family why so many younger Canadians are struggling, and what we can do about it!

Get Started

Together we represent
supporters from coast to coast to coast
Join us, and we’ll make sure more Canadians
have a chance to…

Afford to start families

Find a good job

Pay off student debt

Save for retirement

Afford a suitable home

Leave as much as we inherited

Find out how we'll get there

Select one or more square icons to complete the survey, to help us better understand how Canadians across the country are feeling the squeeze.

I’m feeling squeezed by...
Become a member, get perks

Join Gen Squeeze for free, or sign up for a monthly membership and get access to exclusive perks like special discounts on products and services to help reduce the squeeze, invitations to exclusive events, Gen Squeeze swag, and more!

Latest news
We've had some great wins over the last few years! Let's celebrate some of them as we look ahead to 2020 and beyond!
With a growing housing gap and the threat of climate change, we have some questions for how the new middle class minister will account for these intergenerational tensions.
A big GS sparkle for rules that support local tourism and allow people to generate cash through homesharing, but also protect a city’s rental housing. 
Federal parties made a lot of promises designed to appeal to younger voters during October's election. But do the budgets backing those election platforms tell the same story?
There are lots of examples of how young people voting has changed the outcome of recent elections. Let's flex that power again on Oct. 21.
Not sure what to make of all the different 2019 climate platform analyses? Here are some shared takeaways and tips
Check out Generation Squeeze. I just joined.
Sign up, and squeeze back:
Check out Generation Squeeze. I just joined.