What we do

Together, we're amplifying the voice of young Canadians (20s, 30s & 40s).  

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A Voice in Politics

We run people-powered campaigns advancing bold solutions to the 360-degree squeeze. And when you’re too busy to get involved in those, we suit up and advocate on your behalf!

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A Voice in the Market

We negotiate discounts to help Gen Squeeze members save time and money, and to help us all live more sustainably. If you lack old-school employer benefits, our Member Perks may help!

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Cutting Edge Research

The Gen Squeeze lab @ the University of BC provides analysis to help you explain to friends & family why so many younger Canadians are struggling, and what we can do about it!

Get Started

Join us, and we’ll make sure more Canadians
have a chance to…

Afford to start families

Find a good job

Pay off student debt

Save for retirement

Afford a suitable home

Leave as much as we inherited

Find out how we'll get there

Select one or more square icons to complete the survey, to help us better understand how Canadians across the country are feeling the squeeze.

I'm squeezed most by...
Latest news
As a voice for young Canadians we regularly suit up and advocate on your behalf. This week we met with Liberal MPs to discuss intergenerational trends in public finance
  Action
Here are some frequently asked questions about our #TaxShift proposal that will benefit the vast majority of British Columbians, and make life more affordable for young and old alike.
Certain owners of $3+ million homes — outraged over new housing taxes — are getting plenty of coverage. But how does their situation compare with the challenges faced by everyone else?
We supported the successful approval of two purpose-built rental projects in Vancouver, providing 61 new, secure homes.
  Wins
We supported a controversial new development to build 83 new homes along one of Victoria's major urban corridors.
  Wins
Housing costs are leaving young peoples' earnings behind in too many Canadian communities. Here's how we're trying to fix it
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