What we do

Together, we're amplifying the voice of young Canadians (20s, 30s & 40s).  


A Voice in Politics

We run people-powered campaigns advancing bold solutions to the 360-degree squeeze. And when you’re too busy to get involved in those, we suit up and advocate on your behalf!


A Voice in the Market

We negotiate discounts to help Gen Squeeze members save time and money, and to help us all live more sustainably. If you lack old-school employer benefits, our Member Perks may help!


Cutting Edge Research

The Gen Squeeze lab @ the University of BC provides analysis to help you explain to friends & family why so many younger Canadians are struggling, and what we can do about it!

Get Started

Join us, and we’ll make sure more Canadians
have a chance to…

Afford to start families

Find a good job

Pay off student debt

Save for retirement

Afford a suitable home

Leave as much as we inherited

Find out how we'll get there

Select one or more square icons to complete the survey, to help us better understand how Canadians across the country are feeling the squeeze.

I'm squeezed most by...
Latest news
Measures to increase taxes on vacant and high value homes in some parts of Canada have created a backlash. This report responds by proposing that instead of backing down, we need to refine what we have, and go even further.
Ontario budget positions parents with children aged 2.5 to four years to save tens of thousands of dollars with historic plans to eliminate child care fees.
B.C.’s new budget offers younger British Columbians reason to celebrate. While it won’t solve the #CodeRed affordability challenges overnight, it makes more progress on child care and housing than we have seen in years.
Go to school, get the job, fall in love, have the baby. That's how it's supposed to work, right?
Social spending contributes more to population health than medical spending, but new research shows government investments in older generations have been prioritized, while younger Canadians keep falling further behind.
The impact of global capital on B.C. housing markets is significant. But it can be challenging to talk about. Here's our approach.
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