What we do

Together, we're amplifying the voice of young Canadians (20s, 30s & 40s).  

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A Voice in Politics

We run people-powered campaigns advancing bold solutions to the 360-degree squeeze. And when you’re too busy to get involved in those, we suit up and advocate on your behalf!

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A Voice in the Market

We negotiate discounts to help Gen Squeeze members save time and money, and to help us all live more sustainably. If you lack old-school employer benefits, our Member Perks may help!

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Cutting Edge Research

The Gen Squeeze lab @ the University of BC provides analysis to help you explain to friends & family why so many younger Canadians are struggling, and what we can do about it!

Get Started

Join us, and we’ll make sure more Canadians
have a chance to…

Afford to start families

Find a good job

Pay off student debt

Save for retirement

Afford a suitable home

Leave as much as we inherited

Find out how we'll get there

Select one or more square icons to complete the survey, to help us better understand how Canadians across the country are feeling the squeeze.

I'm squeezed most by...
Latest news
Don’t grow medical care spending more than other social spending, because health doesn’t start with health care.
The BC NDP's upcoming “comprehensive housing strategy” will be a litmus test for the party’s many promises on housing affordability. Here are some things to watch for.
Is the giant age gap in public spending purely natural, or does it also reflect a political and cultural reluctance to actually invest in young people?
We need to make sure the B.C. government follows through on their commitments by investing at least $225M of B.C.'s 2018 budget in child care.
The BC NDP have promised to make life more affordable for British Columbians — during the election, in the throne speech, ministerial mandates, in the budget update. Here's what they'll need to do to deliver.
I don't even eat avocado toast! So why the heck can't I break into the housing market? Hint: things are very different than they used to be. And that's a fact.
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