Our Goal

We all inherit, and we all leave something behind. Let’s make sure we leave more than we take.

Around kitchen tables, generations plan to meet each other’s needs, today and tomorrow. Around government tables, this solidarity is often lost when short-term electoral success crowds out long-term wellbeing.

We want public policy to reflect the intergenerational love families model every day. Without this solidarity, we risk over-extracting from our shared fiscal and planetary resources – leaving less than we inherited for those who come next.

Generationally fair policies are the right way to guard against this risk. With each win, we prove that systems can be rebalanced to work for all generations.

Our work responds to 3 core problems putting Canada’s generational bargain under pressure.

  • The symptoms of this failure are all around us. Rising poverty, stagnant wages, increasing debt, unaffordable homes, delays starting families, and growing mental ill health. Decisions that made sense decades ago are no longer meeting today’s needs. Many young people believe that system is rigged against them, and that politicians are more concerned to promote the interests of older generations than building security for those who follow.

  • Older Canadians helped build this country. Their hard work and tax dollars shaped the Canada we know today. In return, public investments in medical care, retirement, and income supports helped lift many seniors to the lowest poverty rates and highest levels of wealth and home ownership of any age group. Now, many are stepping into a new role: stewards of what they’ve helped create. As they watch younger generations struggle to afford a degree, secure decent work, find a home, and start families, many are growing deeply concerned about their kids’ futures, and the kind of world their grandkids will inherit.

  • Just as ageism against older adults can quietly shape decisions in medical clinics, workplaces and communities, a different unseen bias shapes how we allocate public resources: structural ageism against younger people. Structural ageism is rarely the result of intentional choices. It stems from policy inertia – a failure to update government systems in response to today’s social, economic, and environmental realities. Because this bias is embedded in our institutions, we need systemic solutions to correct it and build a Canada that treats all ages and all generations fairly.

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Our Solutions Framework

We address these core problems through a five-point solutions framework that serves as our roadmap for improving public policy:

Invest Fairly in All Generations

Invest Fairly in All Generations

Each year, governments create budgets that set out priorities and assign money to them. If something’s not in the budget, it’s pretty unlikely to happen.

Get Well Canada

Get Well Canada

Health doesn’t start with medical care. We all want a good mechanic when our car breaks down, just like we want a good doctor when we’re sick. But what we want even more is to stay out of the repair shop.

Housing Affordability

Housing Affordability

Canada’s dysfunctional housing system is an intergenerational injustice. There’s no silver bullet to fix this complex problem, so we have to use silver buckshot. Our housing policy solutions framework pulls together all the puzzle pieces we need to make good homes affordable for all Canadians. We're focused on breaking our addiction to high and rising home values.

Support Young Families

Support Young Families

Entire generations of families raising kids are being squeezed by skyrocketing home prices, child care that costs another rent or mortgage-sized payment, inadequate parental leave that undermines gender equality, and insufficient work-life balance. Our policy solutions will support young families to find a better balance caregiving and earning.

Climate Stewardship

Climate Stewardship

Science shows that increases in global temperatures beyond 1.5 degrees literally put lives and livelihoods in jeopardy. As younger Canadians will bear the brunt of these risks, the escalating climate crisis is arguably the largest debt

We ACT on these problems and solutions through issue-focused campaigns, regular analysis and reporting on public policy, and by growing our network of supporters. All of our work is grounded in evidence about what it takes to achieve systemic change.

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