Home
About Us
Our Team

Our Team

Gen Squeeze is fuelled by the expertise and creativity of a small (but mighty!) team committed to building a Canada that works for all generations.

Paul Kershaw

Gen Squeeze Founder & Policy Professor at the University of British Columbia

Read Bio
Andrea Long

Senior Director, Research & Knowledge Mobilization

Read Bio
Jennifer Fox

Public Engagement & Social Media Lead

Read Bio

Paul Kershaw

Gen Squeeze Founder & Policy Professor at the University of British Columbia

Dr. Paul Kershaw is an award-winning tenured professor at the University of British Columbia School of Population and Public Health and the Founder of Generation Squeeze. He is a regular public speaker and media contributor, including a biweekly column in The Globe and Mail.

Paul received the UBC President’s Award for Public Education through the Media in 2023, and the 2016 award for Academic of the Year from the Confederation of University Faculty Associations of BC. He has been honoured twice by the Canadian Political Science Association with national prizes for his gender and politics research. Paul and the Gen Squeeze team received BC Housing Central's Affordable Housing Champion award in 2017, and the Government of Canada 2018 award for excellence in moving 'Knowledge to Action' on housing.

Paul’s work has contributed directly to historic investments in $10 a day child care across Canada, the first ever tax on empty homes in North America, eliminating limitless rent increases in Ontario for units built before 2019, changes to municipal zoning, approval of dozens of new rental housing developments facing NIMBY’ism, a shift in BC to reduce income taxes by taxing unhealthy home prices more, and the first-ever reporting of age trends in federal public finance. Paul and Gen Squeeze successfully led the Intergenerational Climate Coalition to intervene in Saskatchewan, Ontario and Supreme Courts to defend the constitutionality of pricing pollution on the grounds it is needed to promote population health and intergenerational equity. Most recently, he was a driving force behind the federal government's decision to organize Budget 2024 around the promise of "Fairness for every generation."

Andrea Long

Senior Director, Research & Knowledge Mobilization

Andrea has over 20 years of experience in policy analysis, research and knowledge mobilization on health and social issues, including housing and homelessness, poverty, social determinants of health, and health in all policies. She has worked in both the non-profit sector and for government departments and agencies, which has given her a broad understanding of the policy process, and ways to motivate change. Over the last decade, Andrea has been a key champion for the development of ‘health in all policies’ approaches in Canada, in collaboration with key partners like the National Collaborating Centre for Healthy Public Policy and Generation Squeeze. Andrea lives on the unceded traditional territory of the Katzie People in Pitt Meadows, British Columbia.

Jennifer Fox

Public Engagement & Social Media Lead

Jennifer is a founding member of the Association for Generational Equity (our national non-profit). She began her career as a teacher where she became increasingly concerned about the growing vulnerabilities she saw in her young students and their families. Switching careers to policy development and public health research, Jennifer worked for BC First Nations organizations and then joined the Generation Squeeze lab over a decade ago. Her work at UBC focused on knowledge translation and grant writing. She now lives on the east coast in an intergenerational home, complete with kayaks and a food forest! She continues to work and volunteer in the intersections of education, health research, social justice and community development. You can chat with her on Generation Squeeze's Facebook and X/Twitter accounts, which she currently manages.

Read Jennifer's story: "Squeezed from Coast to Coast"

Our Governance Team

As a charitable organization, Gen Squeeze is guided and supported by a strong governance team of volunteer organizational directors and members.

Kareem Kudus

Board Director & Research Analyst

Read Bio
Anita Minh

Board Director

Read Bio
Verena Rossa-Roccor

Member & Advisor

Read Bio
Kaitlyn Shannon

Board Director & Advisor

Read Bio

Kareem Kudus

Board Director & Research Analyst

Kareem began his career in finance, where his job involved developing investment strategies by studying financial markets and the economy. Through this experience, he began to recognize that our economic system is both less efficient and less fair than it has the potential to be, oftentimes due to well-meaning policies with unintended consequences. Kareem left finance to study artificial intelligence and its applications to the medical field. He is working with Generation Squeeze to try and apply the knowledge he gained in his former career in order to find solutions to Canada's economic issues. He also writes and moderates Generation Squeeze's Substack -- join him there!

Check out Kareem's reflections on his work with Gen Squeeze.

Anita Minh

Board Director

Dr. Anita Minh is an Assistant Professor of Health Equity at the School of Public Health and a Director on the board of the Association for Generational Equity (the Gen Squeeze registered charity). She completed postdoctoral training as a Canadian Institutes of Health Research (CIHR) Fellow at the University of Washington’s Department of Epidemiology and the University of British Columbia’s Department of Sociology.

Dr. Minh’s research tackles the deep-seated drivers of mental health inequities. Currently, her research focuses on how unequal access to workers’ rights and social protections fuels disparities by race and gender. She also evaluates policies and interventions in partnership with equity-deserving communities. A social epidemiologist, Dr. Minh uses advanced quantitative and community-based methods to make theoretical and methodological contributions to the field. Her work strives to shed light on the social and structural forces that can be harnessed to reduce mental health inequities from childhood through the working years.

Verena Rossa-Roccor

Member & Advisor

Verena is driven by the mission to make the world a more just, environmentally sustainable, and compassionate place not only for her children Josephine and Samuel, but for all living beings everywhere. As a former physician, she was frustrated by the limited effect she had on the wellbeing of her patients who had been made sick by systemic issues. Instead, she became interested in learning more about interventions that would provide everyone with an equal opportunity to thrive. Now a PhD candidate at the University of British Columbia’s Institute for Resources, Environment and Sustainability, Verena’s research revolves around the question of how academics can more effectively create change on a policy level, particularly with regards to the existential and intergenerational crisis that is climate change. The combination of her professional and academic training has taught her to look at the big picture and think and strategize on a systems-level – an ability that Verena leverages in her work as an advisor to environmental organizations with regards to their impact and knowledge-to-action strategies.

Kaitlyn Shannon

Board Director & Advisor

Kaitlyn is a project management professional specializing in process improvement and team engagement. She believes that projects and organizations are most successful when teams are empowered and engaged. An experienced facilitator, Kaitlyn brings an open and supportive communication style to her advisory work. Kaitlyn holds an MSc in International Relations from the London School of Economics and a BA in Political Science from McGill University. Her recent work experience includes managing graduate programs at UBC’s School of Population and Public Health as well as leading international research programs at Mitacs (a non-profit that fosters Canadian innovation through research collaborations). Kaitlyn now works as an independent consultant in project and team advisory.

Impact logo

Gen Squeeze + Impact Public Affairs

To grow our reach into policy arenas across the country, Gen Squeeze works with experts in public relations and knowledge mobilization with governments at Impact Public Affairs.

Interested in joining the Gen Squeeze team?

Please reach out to us! We’re a small organization, but always interested in making make new connections with talented Canadians interested in generational fairness.