What is Gen Squeeze?
We're a voice for young Canadians in politics and the market, backed by cutting-edge research.

Generation Squeeze is a national research, education and advocacy organization for Canadians in their 20s, 30s and 40s. Our mission is to help young people thrive, now and in the future. 

The Squeeze

Millions of younger Canadians are increasingly facing a 360-degree squeeze created by high costs for things like housing and child care, stagnant earnings and mounting debts (including public debts like climate change). 

These pressures combine in ways that make it difficult to achieve the basic milestones of adulthood, and in ways that leave younger Canadians and future generations with less opportunities and new burdens compared to the past. 

☝️That's called generational inequity

We're all in this together

We we need to be honest about inequities where they exist, whether we're talking about gender inequity, racial inequity, or generational inequity. 

But openly talking about things like generational inequity isn't about pitting age groups against each other, it's about ensuring we have the necessary facts to help create a Canada that works for all generations. 

Our vision is a Canada that works for all generations. 

What we do

Together, we're amplifying the voice of young Canadians
in their 20s, 30s and 40s. 


A Voice in Politics

We run people-powered campaigns advancing bold solutions to the 360-degree squeeze. And when you’re too busy to get involved in those, we suit up and advocate on your behalf!


A Voice in the Market

We negotiate discounts to help you save time and money, and to help us all live more sustainably. If you lack old-school employer benefits, our Member Perks may help!


Cutting Edge Research

The Gen Squeeze lab at the University of BC provides analysis to help you explain to friends and family why so many younger Canadians are struggling, and what we can do about it!

Sign up as a Member


Our Impact

Our focus is on helping young Canadians thrive, but many of our campaigns — like our work to help restore housing affordability — seek to benefit Canadians of all ages. 

Check out our blog to see some recent wins


Generation Squeeze is a national collaboration. Vancity Community Foundation is the entity through which our charitable activities are delivered. The Association for Generational Equity (AGE) is the home for our non-profit social enterprise. Research is coordinated by Dr. Paul Kershaw in the Gen Squeeze Research and Knowledge Translation lab at the University of British Columbia.

Our Team 

See who's on our team.

What is Gen Squeeze?
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