Good Ancestor Toolkit to Defend the Industrial Pollution Price

Ask governments to protect and strengthen pollution pricing - because we all want to be remembered as good ancestors to the kids and grandchildren we love.

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Generation Squeeze
/May 16, 2025

Dear politicians, why do you betray our kids?

We're giving you the tools to take action

Canada's industrial pollution price is our most powerful climate policy. It makes sure large industries pay their fair share for the messes they make — and helps clean up our air, protect our economy, and build a healthy legacy to leave our kids.

But this progress is at risk. Some political leaders want to cancel the industrial pollution price, with no plan to replace it. That would:

🚫 Set us back on the hard-won climate progress we’ve already made together
🚫 Increase our living costs, as health problems, insurance premiums, and economic instability grow
🚫 Undermine Canadian jobs, trade and competitiveness
🚫 Leave escalating climate risks and costs for younger and future generations

Big polluters shouldn’t get a free ride. That’s not fair. It’s not smart. And it’s not what good ancestors do. Good ancestors take responsibility for the messes they help create — so the next generation doesn’t have to.

Our message is simple: We pay for pollution because

we love our kids and grandkids.

A fair price on pollution helps us leave a healthier, safer, and more affordable future for the people we care about most.

Our toolkit will help you call on politicians to stand behind industrial pollution pricing to protect the climate, economy and country we’ll pass on. It will help you start conversations in your community, your workplace, around your kitchen table, or over coffee with a friend.

Most of all, it will help you remind people that cleaning up after ourselves isn't radical — it's responsible. We expect our kids to do it every day with their toys and clothes. It's fair to expect our business and industries to do the same with the harmful pollution they create.

Start Here: Your First Moves for Change

3 easy ways to take the first step, right now

Send a letter to federal leaders

Gen Squeeze and the Canadian Association of Physicians for the Environment want politicians to match Canadians' climate ambition. Let's call on them to act now - our kids can’t wait.

Conversation starters

Not sure how to kick off a conversation? We've got you! Start with messages rooted in values we share — like protecting the people we love, securing our economy, and leaving a better legacy for those who follow.

Download our conversation starter cheat sheet

  • We work hard to provide for our families — to give our kids clean air to breathe, safe water to drink, and a shot at a strong future. But that future is at risk if we let industrial polluters off the hook. Letting the biggest polluters avoid paying for the mess they create passes the bill to our kids and grandkids. That’s a betrayal.

    If we want to be good ancestors, we must ask polluting industries to take responsibility. Industrial pollution pricing is one way we can make that happen — by ensuring that those who profit from pollution also help pay for its cleanup and solutions.

  • Canada’s long-term prosperity depends on smart, fair climate policy. Industrial pollution pricing is a proven tool to reduce emissions, drive innovation, and level the playing field. That’s why it’s supported by a broad range of economists, business leaders, and even major industrial players themselves — because it creates certainty, drives cleaner production, and keeps Canada competitive in a global market shifting toward low-carbon technologies.

    Weakening or eliminating these policies may seem politically convenient, but it would undermine the economic stability we’ve worked hard to build — especially for future generations who will bear the rising costs of climate damage.

  • Imagine telling your grandchild: “Sorry — we knew this pollution was causing wildfires, floods, and costly damage, but we let the big polluters off the hook because it seemed easier.” That’s not the legacy most of us want to leave behind.

    Paying for industrial pollution now helps prevent more expensive damage later — and sends a clear message to our kids: we won't let you down.

  • No one wants to be the person who makes a mess and walks away from it. But when we let big polluters operate for free while families and small businesses pick up the tab, that’s exactly what happens.

    Paying for industrial pollution isn’t punishment — it’s a responsibility. The same responsibility we teach our kids: if you make a mess, you help clean it up. Letting big companies off the hook for this responsibility betrays our kids and future generations, forcing them to pay dearly for pollution that industry dumps for free.

  • Boomers, Gen Xers, and older Millennials have seen firsthand how Canadian families, industries, and governments can rise to big challenges. Industrial pollution pricing is one more way to meet this moment — with resolve, fairness, and foresight.

    By asking industries to pay their fair share, we protect the health of our planet, the strength of our economy, and the well-being of future generations. That’s a legacy we can all be proud of.

  • We all know that destructive fires, floods, droughts and storms are imposing new costs on families, and ratcheting up the climate bill for Canada as a whole. Effective policies that reduce carbon pollution — like the industrial carbon tax — are one way to get these costs under control now, before it’s too late. Our kids can’t afford to wait any longer for us to take real action to reduce the unpaid bills we’re running out on.

    High-polluting countries like Canada that fail to take serious action are increasingly at risk of being held financially responsible for the damage they help create. International law has already affirmed that such inaction is “wrongful,” exposing us to enormous compensation and mitigation costs down the road. We can head off this risk — and protect the future prosperity of our children and grandchildren — by upholding and strengthening our industrial pollution pricing policies today.

  • Industrial pollution pricing is a tool for fairness — across income levels, across industries, and across generations. It ensures that those who pollute the most pay the most. It helps avoid the far greater costs of climate damage. And it sends a message that Canada is serious about building a clean, competitive, and compassionate future.

    Let’s not trade short-term convenience for long-term cost. By standing up for responsible, smart policies, we can help ensure our kids and grandkids inherit a livable world and a thriving economy.

Get social with us to spread the word

Do you share information on social media? Do you belong to online communities that discuss climate or affordability issues? Please help us spread the word about why good ancestors should protect the industrial carbon price.

Follow us for the latest posts and graphics. Amplify campaign messages by liking and sharing them on your channels. Defend good ancestors by reminding the trolls that we're acting out of love for our kids and future generations. And don't forget to tag us!

The right visuals can help change minds. We regularly design new graphics for you to use to spread the word on why we need to stand up for our kids by protecting and strengthening the industrial pollution price.

Follow us to get the latest - or keep checking back for the latest additions to our shared list.

Get our evergreen list of shareable social posts, graphics & videos

Counter the naysayers

Once you take the brave step of starting a conversation… then what? When people push back against industrial pollution pricing, you don’t have to be an economist or policy expert to respond. Our myth-busting helps you respond to common arguments against pollution pricing with grounded, intergenerational, and pro-economic arguments for holding large polluters accountable.

Download our naysayer cheat sheet

  • Canada’s industrial carbon price is designed to charge major polluters only for the emissions they don’t reduce, while rewarding clean innovation. Companies that cut emissions more than required can sell excess credits, turning responsibility into revenue.

    The real economic risk isn’t from the carbon price, it’s from climate inaction. Wildfires, floods, droughts, and extreme heat already cost Canadians billions. Without a price on pollution, these costs will keep rising. Our economy - especially sectors like agriculture, construction, and insurance - will keep taking the hit.

    Canada’s industrial carbon price isn’t too high — it’s too low. That means we’re missing out on pollution cuts we could achieve. It also sends mixed signals to businesses trying to invest in cleaner technologies, and puts us at risk of facing carbon border tariffs from countries that are moving faster. In the long run, that could hurt Canadian jobs and our place in global markets.

    The smart move is to strengthen carbon pricing, eliminate subsidies to high-emitting sectors, and reinvest in technologies that lower emissions and create jobs. Let’s reward the industries building the future — not the ones holding it back.

     

  • This myth has been thoroughly debunked. Studies from around the world, and here in Canada, show that carbon pricing works — especially for industry, where large emissions reductions can be achieved with relatively modest price signals.

    Carbon pricing isn't just a revenue tool. It shifts the economics of decision-making, so it’s more profitable to pollute less. The goal isn’t to raise money — it’s to lower pollution. And it’s working. Don’t let misleading headlines distract from the evidence.

    Canada's industrial pollution price includes built-in protections against something called carbon leakage which is when big polluters move their emissions (and their jobs) to countries with weaker climate rules. These built-in protections against unfair competition from jurisdictions and businesses that aren't addressing climate risks are what make our industrial carbon pricing policy smarter and stronger, not weaker.

  • We don’t ask our kids to do what’s right only when others do. Why should we ask less of ourselves, or our industries?

    Canada is one of the highest per-capita polluters in the world. While we may not produce the largest share of global emissions overall, our economic capacity and historical responsibility are significant. Taking meaningful action — including through industrial pricing — is how we earn the credibility to push others to act, too.

    Just like Canadians cleaned up acid rain and phased out leaded gasoline, we can lead on industrial carbon pricing — and inspire international momentum. Doing nothing while pointing fingers is not leadership. And it’s not the legacy we want to leave behind.

  • Three-quarters of Canadians agree that politicians betray our kids when they propose to eliminate carbon pricing, because it forces young people to pay even more dearly down the road for the messes we leave behind. Support for pollution pricing is consistent across Canada, including among voters for each major political party.

    Half of Canadians support the industrial carbon price. And more than 70% want the federal government to do more to address climate change, adapt to the risks it is creating, and protect nature.

    Canadians are committed to leaving a proud legacy for their kids, grandkids and future generations. They know a key part of this is making sure those who follow get to enjoy things many older folks could take for granted – like summers without smoke, winters with snow and ice, or living forests instead of charred remains. Paying for our pollution will help us get there. 

  • Pollution pricing helps our economy and markets work more efficiently. It ensures businesses account for environmental costs, encourages clean innovation, and future-proofs Canadian industry in a decarbonizing world. It also protects our long-term economic stability from climate-related shocks, while creating opportunities in clean tech, renewable energy, and climate-resilient infrastructure.

    As the Centre for Future Work notes, failing to price pollution means continuing to subsidize outdated, high-emitting industries at the expense of future-focused growth. That’s bad policy and worse economics.

Use Your Voice

Writing an op-ed or letter to the editor is a simple yet powerful way to engage in public discourse and promote the idea that polluters should clean up their own mess. These tools help raise awareness, influence public opinion, and provide support for strong climate policy — including industrial pollution pricing.

Writing an Op-Ed

Length: 500-700 words

Purpose: Express your view on a newsworthy issue, such as industrial carbon pricing

Where to submit: Local or national newspapers

Writing a Letter to the Editor

Length:150–250 words (varies by publication)

Purpose: Respond to a specific published article, referencing it directly

Where to submit: Same newspaper that published the article

 

Some helpful writing tips... 

🎯 Start with a hook. Grab the reader’s attention in the first sentence.

❤️ Be personal. Use your own story or experience to illustrate why pollution pricing matters to you.

🎯 Keep it focused. Make one clear argument rather than trying to cover everything.

Stay concise. Stick to the word limit.

💥 End with impact. Leave readers with a call to action or a powerful final thought.

🏡 Localize your message. Local stories often get picked up more readily and resonate strongly with nearby readers.

 

Download our Op-Ed Templates to get started

Share Your Story

Stories change minds. They help others feel why action matters. That’s why we want to hear from you.

Whether it’s your reason for supporting the industrial pollution price, or something you’ve heard from a loved one about being a good ancestor, your story can be part of the solution. The voices of Canadians can be the difference in defending our industrial pollution price in the halls of power. We'll amplify your messages by sharing them directly with MPs, Ministers and other officials, as well as with our network and allies. 

The facts only go so far… bringing data to life with stories is an important part of making change.

Share your story with us

Want to learn more?

You don't have to be up on the latest data to use our toolkit to call on political leaders to defend and strengthen Canada's industrial pollution price as a key step towards leaving a healthy legacy for those who follow us. You can make a difference without getting lost in the gritty details!

What matters most - and what our toolkit equips you to do - is to help people think differently about why paying for pollution is important. It's not about freedom, it's not about our choices as consumers, and it's not punishment.

We pay for pollution because we love our kids, and don't want to leave our messes for them to clean up.

Of course, there are LOTS of resources out there if you want to dive into the evidence behind the key messages in the toolkit. We've compiled and curated some of the top ones for you. So if you want to let loose your inner policy wonk, start with our list!

Download our list of pollution pricing resources