Elections are key moments in any democracy. Political leaders are especially likely to be listening when they're asking for our votes. Voters are especially likely to be thinking about what’s working, what should be fixed, and who can deliver the fixes we need. That’s why Gen Squeeze works hard during elections to bring you the unvarnished facts about what political parties are (or aren’t) doing to build a Canada that works for all generations.

Our election analysis delivers non-partisan, evidence-based assessments of commitments made by political parties on issues that matter for promoting wellbeing for all ages. Our mission is to help voters better understand how far each party's platform goes towards actually solving big problems that prop up our broken generational system, so they are equipped with this information in the voting booth.

If you’re feeling skeptical about the value of voting, don't forget that democracy continues on, with or without you!

At Gen Squeeze, we think the way to feel less cynical about politics is not to opt out—but to double down on opting in. As an individual, you may be able to hack a broken system to find a short-term patch. But lasting repairs are something we need to achieve together. 


Our Voter Guides

Federal Election 2025

Canadians don’t want to be duped by Trump-style politics. We’ve created our brand-new Dupe-O-Meter to make it easy for voters to judge whether parties are delivering PLATFORMS not PRESS RELEASES...

Ontario Votes 2025

How can Ontarians vote like good ancestors? Our Voters Guide shows the way.

Feb 15, 2025

BC Voter Guide 2024

Generation Squeeze breaks down what the B.C. NDP, Conservatives, and Greens are really promising on key issues that matter most for younger and future generations.

Aug 28, 2024

All Elections News & Analyses

Federal Election 2025

Canadians don’t want to be duped by Trump-style politics. We’ve created our brand-new Dupe-O-Meter to make it easy for voters to judge whether parties are delivering PLATFORMS not PRESS RELEASES...
Canada, Voter Guides, Elections

2025 Federal Election: Substance Not Slogans

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April 24, 2025
Emma Buchanan of Visual Change Video sits down with Gen Squeeze Founder Paul Kershaw to discuss Elxn 45. We dive into: The magical thinking behind party promises to cut taxes...Read More
Podcast, Elections, Canada, Budgets

Ontario Votes 2025

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February 15, 2025
How can Ontarians vote like good ancestors? Our Voters Guide shows the way.
Ontario, Elections, Voter Guides

BC Election: Deficits & Taxes with Marc Lee

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October 16, 2024
For our last election bonus, we dip into the sexiest of ballot issues: deficits and taxes. Our guest is ⁠Marc Lee⁠, senior economist with the ⁠Canadian Centre for Policy Alternatives⁠...Read More
Podcast, Elections, British Columbia, Budgets

BC Election Bonus: Housing with Thom Armstrong

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October 15, 2024
As election day approaches, housing affordability and access are top of mind for many British Columbians. The BC NDP, Green, and Conservative parties acknowledge the severity of the crisis, but...Read More
Housing, Elections, British Columbia, Podcast

NB Election Platform Recommendations

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September 05, 2024
New Brunswick votes on October 21! What must parties offer to help people of all ages thrive?
Elections, New Brunswick, Voter Guides

Will B.C. parties lead like good ancestors?

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August 28, 2024
Generation Squeeze breaks down what the B.C. NDP, Conservatives, and Greens are really promising on key issues that matter most for younger and future generations.
Elections, Voter Guides, British Columbia

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Our commitment to non-partisanship

At Gen Squeeze, we take our commitment to non-partisanship very seriously. We do not take funding from political parties or candidates. Our Voters’ Guides are not intended to portray any party or candidate in favourable or unfavourable ways, nor to direct people to vote for or against any party or candidate. That’s why different parties will often end up with the top ranking on different issues – because we’re assessing based on the evidence, not on ideology.

Gen Squeeze third-party election advertising

Gen Squeeze always complies with election regulations and requirements. Whenever necessary, we register with provincial or federal elections oversight bodies so that we can legally run ads about our generational fairness platform analyses during elections. This is often required because our Voters Guides speak to issues with which candidates and parties may be associated. When registration isn’t possible, we don’t run ads to ensure we remain compliant with the relevant legislation.