You don't have to be up on the latest data to use our toolkit to call on political leaders to defend and strengthen Canada's industrial pollution price as a key step towards leaving a healthy legacy for those who follow us. You can make a difference without getting lost in the gritty details!

What matters most - and what our toolkit equips you to do - is to help people think differently about why paying for pollution is important. It's not about freedom, it's not about our choices as consumers, and it's not punishment.

We pay for pollution because we love our kids, and don't want to leave our messes for them to clean up.

Of course, there are LOTS of resources out there if you want to dive into the evidence behind the key messages in the toolkit. We've compiled and curated some of the top ones for you. So if you want to let loose your inner policy wonk, start with our list!

Download our list of pollution pricing resources