Boomers, Gen Xers, and older Millennials have seen firsthand how Canadian families, industries, and governments can rise to big challenges. Industrial pollution pricing is one more way to meet this moment — with resolve, fairness, and foresight.

By asking industries to pay their fair share, we protect the health of our planet, the strength of our economy, and the well-being of future generations. That’s a legacy we can all be proud of.