What we do

Together, we're amplifying the voice of young Canadians (20s, 30s & 40s).  

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A Voice in Politics

We run people-powered campaigns advancing bold solutions to the 360-degree squeeze. And when you’re too busy to get involved in those, we suit up and advocate on your behalf!

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A Voice in the Market

We negotiate discounts to help Gen Squeeze members save time and money, and to help us all live more sustainably. If you lack old-school employer benefits, our Member Perks may help!

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Cutting Edge Research

The Gen Squeeze lab @ the University of BC provides analysis to help you explain to friends & family why so many younger Canadians are struggling, and what we can do about it!

Get Started

Together we represent
0
supporters from coast to coast to coast
Join us, and we’ll make sure more Canadians
have a chance to…

Afford to start families

Find a good job

Pay off student debt

Save for retirement

Afford a suitable home

Leave as much as we inherited

Find out how we'll get there

Select one or more square icons to complete the survey, to help us better understand how Canadians across the country are feeling the squeeze.

I’m feeling squeezed by...
Become a member, get perks

Join Gen Squeeze for free, or sign up for a monthly membership and get access to exclusive perks like special discounts on products and services to help reduce the squeeze, invitations to exclusive events, Gen Squeeze swag, and more!

Latest news
I'm excited to join Gen Squeeze! Together, we can imagine new possibilities and build a better future for young Canadians.
Ruling affirms that sustainability and affordability can go together
This short animation sums up how big the gap is between what young Canadians earn and how much it costs to buy a home.
Research shows younger Canadians are still squeezed between flat earnings and sky-high housing markets.
For all Canadians to afford a good home, federal parties must commit to these four things as they seek to be elected this fall.
Housing costs are leaving young peoples' earnings behind in too many Canadian communities. Here's how we're working to fix it
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Sign up, and squeeze back:
Check out Generation Squeeze. I just joined.