We Rent
We need to stop treating renters like second class citizens. Here's how.

Our Goal: Level the Playing Field 

Renting is an increasingly common way to make a home throughout one’s life, especially as home ownership prices leave young people's earnings behind. For too many Canadians, rental markets are now a nightmare of insecurity, sky-high costs, intense competition, limited options, and a sense of being treated — financially and in our neighbourhoods — as second-class citizens. 

We’re working to level the playing field between renters and owners, to make it so Canadians can turn to local rental housing — whether by necessity or choice — and find affordable, secure homes in which to live, raise families, save, and age (read this for how we'll measure success).




Diving deeper

Guiding principle: renters aren't second-class citizens

In public policy, finances, and community life, renters are often at a disadvantage. Housing and tax policies have favoured homeowners, e.g. with capital gains exemptions, RRSP tax breaks, exclusionary zoning, and other measures. Meanwhile, neighbourhoods often resist new rental housing, viewing renters as a problem rather than a boon. 

In these and other ways, we need to stop treating renters as second-class citizens. 

Our basic plan

The housing system is interconnected. For example, restoring affordability to homeownership can create breathing room in the rental market. 

We've got a big-picture plan to help tie it all together. But this basic plan focuses on the rental market, specifically. 

First, by helping build a culture that welcomes a diversity of rental housing and renters — especially in urban, low-density neighbourhoods. From there, we need to stabilize the existing rental market while also building lots of new rental homes. 

Stabilizing the existing market means protecting our current stock of "purpose-built" rental (e.g. apartment buildings), and making sure we fully understand and regulate our "secondary" markets (e.g. rented condos and basement suites). It also means encouraging landlord certification (e.g. through third-party registries) and strong tenant relocation policies (e.g. when older buildings are renovated/redeveloped).

To kick-start a wave of new market and non-profit rental, we should eliminate "exclusionary zoning" that unfairly confines new rental housing to noisy roads or downtown cores. We should use streamlined processes, tax incentives, and other supports to make it cheaper and easier to build a diversity of rental homes. And we should leverage public and institutionally-owned land — like churches — to build price-capped, permanently affordable supply.

Underneath it all, we need to rebalance our tax system to address massive wealth inequalities between renting and homeownership, and to help drive down housing costs, everywhere.

Sketching some details

Building on that basic plan, we can start sketching out some details.

Building a welcoming culture 

The best way to fight stereotypes and discrimination is for people to get to know each other. We'll create opportunities for owners and renters to come together, share perspectives, and find common ground.

Stabilizing the existing market 

  • Protect existing purpose-built rental ("PBR") — by using rental-only zoning, replacement policies, rate of change policies and/or incentives for long-term maintenance, and improvement of existing rental housing. The goal is to avoid a net loss of PBR (e.g. converting it into condos).   

  • Understand and regulate the secondary market — by gathering data on "secondary" units (often the majority of rentals), more flexibly regulating those that are illegal/unpermitted to help both renters and landlords, and regulating short-term rentals to balance homeowner and renter needs.    

  • Encourage landlords to get certified — by using registries like this one in B.C., which serves as quality assurance, and assists renters in identifying knowledgeable landlords who are committed to providing safe, secure, professional rental housing.

  • Ensure strong tenant relocation policies — that spell out tenants' access to e.g. right of first refusal on new/upgraded units, assistance finding a new home, help with moving costs, affordability guarantees, or other financial compensation when rental homes are renovated, redeveloped, or lost.  

Building lots of new rental 

  • Both market and non-profit — non-profit and publicly-managed rental (e.g. trusts, co-ops, municipal housing, etc.) often provide deeper, more permanent affordability, but represent a fraction of the market. We need to scale these up while incentivizing a diversity of new market rentals. 

  • Eliminate exclusionary zoning — by re-zoning large tracts of land (e.g. land dominated by single-detached homes) or by relaxing specific requirements (e.g. parking, minimum lot sizes) we can include —  rather than exclude — a healthy diversity of rental homes, and people, in our neighbourhoods.

  • Make it easier and cheaper to finance and build — by using tax incentives (e.g. GST rebates), publicly-assisted financing, zoning and/or streamlined approval processes to make building multi-family rental housing more economic compared to e.g. condos. 

  • Build non-profit housing on public and institutional land — by creating inventories of developable, publicly and institutionally-owned land, and working with a range of partners to build and manage price-capped, permanently affordable homes.

Addressing long-term wealth inequities 

  • Rebalance housing and income taxes — by dialling up taxes on housing wealth windfalls and dialling down taxes on local income. Doing so will help address massive wealth inequalities between renters and owners, created by decades of government policy and recent runaway markets. 


Within that basic plan, our current priorities are:

    1. Get Metro Vancouver municipal candidates to commit to the goal of a 3-5% rental vacancy rate

      A minimum 3% vacancy rate is widely accepted as being associated with healthy rental markets. We want to see candidates commit to a three percent vacancy target, to which we can hold them once elected.

    2. Get Burnaby, Coquitlam, and Richmond to implement strong rental housing policies and plans 

      Some municipalities have better policies in place to protect renters than others. Our priority is to focus on those with low vacancy rates and minimal policies, to get them on track toward a healthy market. Burnaby, Richmond, and Coquitlam have some of the lowest scores on the Canadian Rental Housing Index.

      We'll encourage them to follow the lead of cities like North Vancouver, detailing specific measures to help stabilize their existing rental markets and encourage new rental housing.

    3. Mobilize in support of individual housing projects 

      We're prioritizing projects that include a significant percentage of purpose-built rental homes, the incorporation of family-friendly 3+ bedroom units, green-building certification, and proximity to/inclusion of community amenities. If the projects would result in the displacement of existing tenants, we're looking for strong tenant relocation policies and supports.

    4. Get the federal government to provide a GST rebate on all new rental homes

      Studies show that one of the best ways to encourage a wave of new rental housing is to provide favourable tax treatment. Indeed, the federal Liberal government's 2015 election platform promised to provide a GST rebate on affordable rental housing. 

      It's not clear what was meant by "affordable" in that context but — given that many Canadian rental markets are in "severe" or "critical" condition, and given that dedicated rental housing isn't as susceptible to speculative real estate interests — we think such a rebate should be applied to ALL purpose-built rental housing. 

    5. Rebalance our tax system to address growing inequalities

      As housing values have spiraled out of control, huge new inequalities have been created between renters and owners, and young and old. Our tax system has yet to catch up, burdening many of us more than what's fair. That's why we're proposing a #TaxShift: less tax on local income, more tax on crazy housing values, enabling better investments in young and old alike.



Our basic plan to level the playing field between renters and owners draws on and combines the work of many other organizations, including: 

And many others! 

What we're not focused on

As average rents skyrocket: 

  • Some call for stricter rent controls. Rent control has its place (e.g. we worked to reinstate it here), but expanding rent controls can also discourage new supply. Short story: the net impact of rent control can be situation-specific and controversial; for our part, we're choosing to focus on increasing vacancy rates and decreasing land costs across the entire system.

  • Others work for the inclusion of "below-market" rental units in new construction, subsidized by either (a) wealthier tenants or owners who end up paying more, (b) public funds, (c) lower developer margins, or — often — (d) a murky combination mediated by so-called "density bonusing," "inclusive housing policies," "community amenity contributions," or other project-specific arrangements with municipalities.

    Short story: we think it's almost always a good thing to seek the inclusion of a diversity of market units, and we'd like to see the inclusion of more traditional, heavily-subsidized social housing in more new developments. Where things get murky is when we start playing with e.g. 10% discounts as a "band-aid" subsidy for a small number of [lucky] residents. The community-specific and site-specific merits of such schemes are usually outside our capacity to meaningfully comment or contribute. 

  • Many organizations work to strengthen social housing. Great groups like Pivot Legal Society, ACORN, the BC Non-Profit Housing Association, BC Housing, and the Canadian Mortgage and Housing Corporation do important work to grow the supply of shelters, transition housing, and social housing to serve the most vulnerable in our society. We are allies in this work.  However, Gen Squeeze focuses our change-making efforts on policies, programs, and projects to shape the much larger, less-subsidized component of the housing market (see the figure below). If we're successful in reining in costs (e.g. land costs) across the system, all components of the housing continuum will be easier and cheaper to build. 

Tracking progress

We'll measure progress by tracking vacancy rates — shooting for the widely-accepted, healthy range of 3-5% — and by turning to the comprehensive scores produced by the Canadian Rental Housing Index.  

"Macro" indicators like vacancy rates are super important. For example, when vacancy rates hover at or below 1% — as has been the case in Toronto, Vancouver, Victoria, and many other markets — landlords can charge much higher rents and be especially picky about things like pets. Finding a suitable rental home under these conditions can feel like a nightmare. However, if we can get vacancy rates into the 3-5% range, the tables turn and landlords start having to compete for tenants, putting downward pressure on rents and things like pet exclusions, and helping incentivize proper maintenance and upgrades. 



Eric Swanson
Eric is the Executive Director of Generation Squeeze.
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